Content Software Brands Come Under Fire for Selling Kids’ Chat Data

ATLANTA, GA (September 10, 2009) – A recent report by the Associated Press indicates that Sentry and Family Safe, two major parental control software brands, are selling data pulled directly from kids’ chats to businesses that want to use the information for tailoring marketing strategies towards children.

InternetSafety.com, developer of Safe Eyes parental control software, does not sell any personal data generated by its users, regardless of whether the information refers specifically to the user.

“It’s unfortunate that there are some companies that seem to be more concerned with selling user data than with protecting their customers from online dangers, which is what parental control software is inherently meant to do,” said Forrest Collier, CEO of InternetSafety.com. “We do not sell data; we produce content filtering products for safe Internet browsing. Parents looking to switch platforms can take comfort in the fact that they will be getting the top-rated filtering product on the market, and that our product’s only goal is to give them the tools they need to protect their children.”

For users that are unsatisfied with their current content filtering platform, InternetSafety.com is offering a special promotional “switch” deal that allows them to purchase Safe Eyes for a 30 percent discount. The extra incentive is meant to help parents cover existing contracts with other software providers.

Safe Eyes provides a comprehensive suite of Internet control options for parents, including web blocking, instant messaging controls, time limits, email blocking, social network monitoring, and selective filtering of YouTube videos.

Parents looking to switch to the InternetSafety.com Safe Eyes software can participate in the promotional offer by visiting www.internetsafety.com/switch.

About InternetSafety.com
InternetSafety.com™ has been a leading provider of web filtering solutions for consumers and businesses since 1999. The company's flagship software, Safe Eyes®, is the two-time recipient of the PC Magazine Editors' Choice Award, earned a separate Editor's Choice Award from LAPTOP Magazine, and was rated as the #1 parental control solution by America's leading consumer advocacy publication. Other products include Safe Eyes Mobile, the first family-safe browser for the iPhone; EtherShield, a network-level solution offering plug-and-play Internet filtering for business environments; and Safe Eyes Business, an end-point filtering service for businesses of any size. The company's products are used by customers in more than 150 countries.

Share On:
   

« back to press room